Privacy Policy – Amarcharkha

Last Updated: 11 July 2026

At Amarcharkha, your privacy is as important to us as the craftsmanship in every piece we create. We are committed to protecting your personal information and being transparent about how we collect, use, and safeguard it. By using our website or placing an order with us, you agree to the practices described in this Privacy Policy.

1. Information We Collect

When you visit our website or make a purchase, we may collect the following information:

• Your name, email address, phone number, billing address, and shipping address.
• Order details, purchase history, and product preferences.
• Payment information required to process your order. Payments are securely processed by trusted third-party payment gateways. Amarcharkha does not store your debit card, credit card, or bank account details.
• Device and browsing information such as your IP address, browser type, pages visited, and how you interact with our website.

2. How We Use Your Information

We use your information to:

• Process and fulfil your orders.
• Send order confirmations, shipping updates, and delivery notifications.
• Respond to your enquiries and provide customer support.
• Improve our products, services, and overall shopping experience.
• Detect and prevent fraud or misuse of our website.
• Comply with applicable legal and regulatory requirements.
• Send promotional offers, newsletters, and updates only where permitted by law or where you have chosen to receive them. You may unsubscribe from marketing communications at any time.

We will never sell, rent, or trade your personal information to third parties for their marketing purposes.

3. Sharing Your Information

We share your information only with trusted service providers who help us operate our business, including:

• Shipping and logistics partners for order delivery.
• Secure payment gateway providers for processing transactions.
• Shopify, the e-commerce platform that powers our online store.
• Analytics and marketing service providers that help us understand website performance and improve customer experience.

These partners receive only the information necessary to perform their services and are expected to protect your information appropriately.

4. Cookies and Similar Technologies

Our website uses cookies and similar technologies to:

• Remember your preferences.
• Improve website performance and functionality.
• Analyse website traffic and customer behaviour.
• Provide relevant advertising and marketing, where applicable.

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect certain features of our website.

5. Data Security

Protecting your information is important to us. Our store is hosted on Shopify, which uses industry-standard security measures, including SSL encryption, to safeguard your personal information. While no online system can guarantee absolute security, we take reasonable steps to protect the information entrusted to us.

6. Data Retention

We retain your personal information only for as long as necessary to:

• Fulfil your orders.
• Provide customer support.
• Comply with legal, tax, and accounting obligations.
• Resolve disputes and enforce our policies.

When your information is no longer required, it will be securely deleted or anonymised where appropriate.

7. Your Rights

You have the right to:

• Request access to the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal information, subject to applicable legal obligations.
• Withdraw your consent to receive marketing communications at any time by clicking the "Unsubscribe" link in our emails or by contacting us directly.

To exercise any of these rights, please email us at amarcharkhasupport@gmail.com.

8. Children's Privacy

Our website is intended for individuals who are at least 18 years of age. We do not knowingly collect personal information from children. If we become aware that personal information has been collected from a child without appropriate consent, we will take reasonable steps to delete it.

9. Third-Party Links

Our website may contain links to third-party websites for your convenience. These websites operate independently, and Amarcharkha is not responsible for their privacy practices or content. We encourage you to review their respective privacy policies before sharing any personal information.

10. International Customers

If you access our website or place an order from outside India, you understand that your information may be processed and stored in India or in other countries where our trusted service providers operate, in accordance with this Privacy Policy.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, or legal requirements. Any updates will be posted on this page along with the revised "Last Updated" date. We encourage you to review this page periodically.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal information, we are always happy to assist you.

Amarcharkha

Email: amarcharkhasupport@gmail.com

Thank you for placing your trust in Amarcharkha. We value your privacy and are committed to protecting your personal information while providing you with a safe, secure, and enjoyable shopping experience.